

Step 2: Determine your publishing options.įor this tutorial, we will use local publishing option. Step 1: Build your HTML5 creative from Google Web Designer using existing templates or from scratch. This makes it one of the most robust workarounds to use. The step-by-step solution below works not just for Google ad types, but for House ad types too. But what if you do not have DoubleClick Studio yet? The path from GWD to DFP is not yet outlined and there are still no HTML5 specification requirements to address the gap. It also seamlessly works with DoubleClick Studio when publishing to DFP. Google Web Designer (GWD) is a popular tool for making HTML5 creatives. Even the IAB made changes to accommodate the future of ad animation brought about by HTML5. Trafficking HTML5 creatives in DFP without DoubleClick Studio can be a challenge for some, but it’s a challenge worth embracing ever since the recent death of Adobe Flash for creatives.

With existing workarounds, it is possible to do this. Related Read: Google Now Converts Flash Ads into HTML5 on Mobile

How do I traffic HTML5 as a creative in DFP for Small Business? Is it possible to traffic it as a primary creative? Don’t forget to subscribe to the MonetizeMore Blog if you haven’t yet. Send us your questions, and we’ll do our best to answer and feature them here.
GOOGLE WEB DESIGNER BANNER EXAMPLES SERIES
We’re doing a series of Q&A based on frequently asked publisher questions, and trending forum topics. This post was most recently updated on November 24th, 2020
